Ocean Spray’s Ocean SPRAY
71% of under-35s have never been kissed under the mistletoe.
To give consumers the confidence to pucker up and bring back the beloved holiday tradition, Ocean Spray will create a spray bottle top attachment to their bottles. We’ll pop up in the most kissable holiday destinations, like the Tree Lighting at Rockefeller, and up consumers chances under the mistletoe by taking their breath from Christmas Ham to Crisp Cranberry!
HOW IT WORKS
1
Produce LTO Ocean SPRAY bottle-top attachments made to fit Ocean Spray’s Cranberry Juice. Giveaways will be sent to mid-tier influencers. Use editorial photography of bottles across media assets and social.
Launch by building Pucker Up stands at romantic holiday locations such as the Rockefeller Christmas Tree. Any consumers that post stories at the stand with the hashtag #OceanSprayPuckerUp enter a raffle to win two free tickets to the Updating live blind dating show.
2
Maintain awareness throughout the holiday season by sponsoring all Updating live blind dating shows during the month of December. Audience members have a chance to win Ocean SPRAY bottle-tops.
3
CD: Erin Gallagher
CW: Olivia Kenzie