Terminix - Shutter Bugs
The solution, for all pests.
Terminix takes on the worst of pests and in pop culture the worst pests are the infamous paparazzi. Let’s make Terminix the heroes of the Met Gala- when the paparazzi are on their worst behavior.
HOW IT WORKS
1
Leading up to the Met Gala we’ll build intrigue by dressing event host, Gwendoline Christie, in Terminix, anti-paparazzi accessories to privatize her gala prep and create exclusive content.
On the night of the Met Gala, place Terminix branded guards out front of celebrity hotels wielding anti-paparazzi shields, protecting celebrities as they travel to the event.
2
Surprise partygoers at Usher’s “Secret Garden” afterparty with Terminix accessories. Anyone that posts a selfie in the accessory on instagram is entered into a raffle for a room at the hotel.