Shamrock Farms - Milk Support
There is a new federal summer meal program making headlines, but not everyone is joining in.
Kids who use school lunch assistance need help during summer break. Since 15 states have opted out of the U.S. Department of Agriculture’s new Summer Electronic Benefits Transfer, Shamrock Farms will make deliveries to food banks in those states all summer long. Additionally, we’ll create a new “Missing” label calling out the states missing lunch support and inviting consumers and corporations to join the cause.
HOW IT WORKS
Produce “missing” labeled bottles for media and influencers. Use editorial photography of bottles for media assets social.
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Partner with local food banks to make
monthly/semi-monthly “milk deliveries” throughout the summer to the 15 states that opted out.
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Conduct outreach to other corporations and form a coalition of like-minded partners to help alleviate the issue in the short term.
AD: Macy Gonzalez
CW: Brittney Thomas